eCommerce brand owners today are focused more and more on ROAS based marketing. While impressions, traffic and CPT are still key variables,
what truly makes a brand being able to scale is having great roi on there ad spends across mediums. Our entire advertising approach is about
scaling the metrics while optimizing for the key metric.
Optimizing for acquiring new customers while maintaing the spends can be a challenge
Reducing churn by deploying effective communication strategies at the right time to the right customer
Optimizing for ROAS while scaling up the advertising spend is an ever going challenge
Optimizing for most profitable products instead of top of funnel metrics like CPT, we help improve margins on ad spend
Identifying user buckets that have strong affinity to the brand across Search, Social & Display to achieve industry leading conversion rates
Know the true lifetime value of a customer using cohort analysis and deduce how much you can spend to bring in a profitable customer