It takes multiple touchpoints to convert the modern user. Retargeting boosts the chances of conversion by 400%.

User Consideration
Deploy personalized dynamic ads at scale, in real time to users
- Lookback periods and cookie pool help define customer base
- Reach out to user no matter where he is browing
- A/B testing with recency and frequency to optimize for least ad spend to get final conversion
Personalized Dynamic Ads
Deploy personalized dynamic ads at scale, in real time to users
- High ad relevance due to product recall
- Keeping the potential customer engaged with your brand
- Reach out to customers anywhere on web and app


Optimization Goals
Campaign optimization to deliver high return on ad spends is our core focus. Metrics that matter:
- Cost per conversion
- Return On Ad Spend (ROAS)
- Cost per repeat customer
- Percent of audience pool targeted